Overview
Brought to you by YData
Dataset statistics
| Number of variables | 20 |
|---|---|
| Number of observations | 8000 |
| Missing cells | 0 |
| Missing cells (%) | 0.0% |
| Duplicate rows | 0 |
| Duplicate rows (%) | 0.0% |
| Total size in memory | 1.2 MiB |
| Average record size in memory | 160.0 B |
Variable types
| Numeric | 14 |
|---|---|
| Categorical | 6 |
AdvertisingPlatform has constant value "IsConfid" | Constant |
AdvertisingTool has constant value "ToolConfid" | Constant |
CustomerID is uniformly distributed | Uniform |
CustomerID has unique values | Unique |
AdSpend has unique values | Unique |
ClickThroughRate has unique values | Unique |
ConversionRate has unique values | Unique |
PagesPerVisit has unique values | Unique |
TimeOnSite has unique values | Unique |
WebsiteVisits has 149 (1.9%) zeros | Zeros |
SocialShares has 96 (1.2%) zeros | Zeros |
EmailOpens has 403 (5.0%) zeros | Zeros |
EmailClicks has 794 (9.9%) zeros | Zeros |
PreviousPurchases has 838 (10.5%) zeros | Zeros |
Reproduction
| Analysis started | 2025-03-09 19:27:56.640076 |
|---|---|
| Analysis finished | 2025-03-09 19:28:16.919171 |
| Duration | 20.28 seconds |
| Software version | ydata-profiling vv4.12.2 |
| Download configuration | config.json |
Variables
CustomerID
Real number (ℝ)
Uniform  Unique 
| Distinct | 8000 |
|---|---|
| Distinct (%) | 100.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 11999.5 |
| Minimum | 8000 |
|---|---|
| Maximum | 15999 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 62.6 KiB |
Quantile statistics
| Minimum | 8000 |
|---|---|
| 5-th percentile | 8399.95 |
| Q1 | 9999.75 |
| median | 11999.5 |
| Q3 | 13999.25 |
| 95-th percentile | 15599.05 |
| Maximum | 15999 |
| Range | 7999 |
| Interquartile range (IQR) | 3999.5 |
Descriptive statistics
| Standard deviation | 2309.5454 |
|---|---|
| Coefficient of variation (CV) | 0.19247014 |
| Kurtosis | -1.2 |
| Mean | 11999.5 |
| Median Absolute Deviation (MAD) | 2000 |
| Skewness | 0 |
| Sum | 95996000 |
| Variance | 5334000 |
| Monotonicity | Strictly increasing |
| Value | Count | Frequency (%) |
| 8000 | 1 | < 0.1% |
| 13329 | 1 | < 0.1% |
| 13342 | 1 | < 0.1% |
| 13341 | 1 | < 0.1% |
| 13340 | 1 | < 0.1% |
| 13339 | 1 | < 0.1% |
| 13338 | 1 | < 0.1% |
| 13337 | 1 | < 0.1% |
| 13336 | 1 | < 0.1% |
| 13335 | 1 | < 0.1% |
| Other values (7990) | 7990 |
| Value | Count | Frequency (%) |
| 8000 | 1 | |
| 8001 | 1 | |
| 8002 | 1 | |
| 8003 | 1 | |
| 8004 | 1 | |
| 8005 | 1 | |
| 8006 | 1 | |
| 8007 | 1 | |
| 8008 | 1 | |
| 8009 | 1 |
| Value | Count | Frequency (%) |
| 15999 | 1 | |
| 15998 | 1 | |
| 15997 | 1 | |
| 15996 | 1 | |
| 15995 | 1 | |
| 15994 | 1 | |
| 15993 | 1 | |
| 15992 | 1 | |
| 15991 | 1 | |
| 15990 | 1 |
Age
Real number (ℝ)
| Distinct | 52 |
|---|---|
| Distinct (%) | 0.7% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 43.6255 |
| Minimum | 18 |
|---|---|
| Maximum | 69 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 62.6 KiB |
Quantile statistics
| Minimum | 18 |
|---|---|
| 5-th percentile | 20 |
| Q1 | 31 |
| median | 43 |
| Q3 | 56 |
| 95-th percentile | 67 |
| Maximum | 69 |
| Range | 51 |
| Interquartile range (IQR) | 25 |
Descriptive statistics
| Standard deviation | 14.902785 |
|---|---|
| Coefficient of variation (CV) | 0.34160721 |
| Kurtosis | -1.1789944 |
| Mean | 43.6255 |
| Median Absolute Deviation (MAD) | 13 |
| Skewness | -0.0049164596 |
| Sum | 349004 |
| Variance | 222.09301 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 64 | 187 | 2.3% |
| 62 | 182 | 2.3% |
| 43 | 178 | 2.2% |
| 66 | 178 | 2.2% |
| 34 | 177 | 2.2% |
| 49 | 173 | 2.2% |
| 45 | 173 | 2.2% |
| 52 | 172 | 2.1% |
| 40 | 170 | 2.1% |
| 42 | 167 | 2.1% |
| Other values (42) | 6243 |
| Value | Count | Frequency (%) |
| 18 | 148 | |
| 19 | 150 | |
| 20 | 151 | |
| 21 | 160 | |
| 22 | 139 | |
| 23 | 154 | |
| 24 | 129 | |
| 25 | 162 | |
| 26 | 143 | |
| 27 | 136 |
| Value | Count | Frequency (%) |
| 69 | 147 | |
| 68 | 155 | |
| 67 | 137 | |
| 66 | 178 | |
| 65 | 137 | |
| 64 | 187 | |
| 63 | 140 | |
| 62 | 182 | |
| 61 | 150 | |
| 60 | 139 |
Length
| Max length | 6 |
|---|---|
| Median length | 6 |
| Mean length | 5.20975 |
| Min length | 4 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | Female |
|---|---|
| 2nd row | Male |
| 3rd row | Female |
| 4th row | Female |
| 5th row | Female |
Common Values
| Value | Count | Frequency (%) |
| Female | 4839 | |
| Male | 3161 |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| female | 4839 | |
| male | 3161 |
Most occurring characters
| Value | Count | Frequency (%) |
| e | 12839 | |
| a | 8000 | |
| l | 8000 | |
| F | 4839 | 11.6% |
| m | 4839 | 11.6% |
| M | 3161 | 7.6% |
Most occurring categories
| Value | Count | Frequency (%) |
| Lowercase Letter | 33678 | |
| Uppercase Letter | 8000 | 19.2% |
Most frequent character per category
Lowercase Letter
| Value | Count | Frequency (%) |
| e | 12839 | |
| a | 8000 | |
| l | 8000 | |
| m | 4839 | 14.4% |
Uppercase Letter
| Value | Count | Frequency (%) |
| F | 4839 | |
| M | 3161 |
Most occurring scripts
| Value | Count | Frequency (%) |
| Latin | 41678 |
Most frequent character per script
Latin
| Value | Count | Frequency (%) |
| e | 12839 | |
| a | 8000 | |
| l | 8000 | |
| F | 4839 | 11.6% |
| m | 4839 | 11.6% |
| M | 3161 | 7.6% |
Most occurring blocks
| Value | Count | Frequency (%) |
| ASCII | 41678 |
Most frequent character per block
ASCII
| Value | Count | Frequency (%) |
| e | 12839 | |
| a | 8000 | |
| l | 8000 | |
| F | 4839 | 11.6% |
| m | 4839 | 11.6% |
| M | 3161 | 7.6% |
Income
Real number (ℝ)
| Distinct | 7789 |
|---|---|
| Distinct (%) | 97.4% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 84664.197 |
| Minimum | 20014 |
|---|---|
| Maximum | 149986 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 62.6 KiB |
Quantile statistics
| Minimum | 20014 |
|---|---|
| 5-th percentile | 26306.95 |
| Q1 | 51744.5 |
| median | 84926.5 |
| Q3 | 116815.75 |
| 95-th percentile | 143101.05 |
| Maximum | 149986 |
| Range | 129972 |
| Interquartile range (IQR) | 65071.25 |
Descriptive statistics
| Standard deviation | 37580.388 |
|---|---|
| Coefficient of variation (CV) | 0.4438758 |
| Kurtosis | -1.2089562 |
| Mean | 84664.197 |
| Median Absolute Deviation (MAD) | 32454 |
| Skewness | -0.011298024 |
| Sum | 6.7731357 × 108 |
| Variance | 1.4122856 × 109 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 50268 | 3 | < 0.1% |
| 73096 | 3 | < 0.1% |
| 119233 | 3 | < 0.1% |
| 142982 | 2 | < 0.1% |
| 146718 | 2 | < 0.1% |
| 51280 | 2 | < 0.1% |
| 49400 | 2 | < 0.1% |
| 46570 | 2 | < 0.1% |
| 60309 | 2 | < 0.1% |
| 107508 | 2 | < 0.1% |
| Other values (7779) | 7977 |
| Value | Count | Frequency (%) |
| 20014 | 1 | |
| 20018 | 1 | |
| 20029 | 1 | |
| 20042 | 1 | |
| 20051 | 1 | |
| 20057 | 1 | |
| 20059 | 1 | |
| 20068 | 1 | |
| 20079 | 1 | |
| 20123 | 1 |
| Value | Count | Frequency (%) |
| 149986 | 1 | |
| 149985 | 1 | |
| 149974 | 1 | |
| 149895 | 1 | |
| 149884 | 1 | |
| 149883 | 1 | |
| 149849 | 1 | |
| 149844 | 1 | |
| 149832 | 1 | |
| 149831 | 1 |
CampaignChannel
Categorical
| Distinct | 5 |
|---|---|
| Distinct (%) | 0.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 62.6 KiB |
| Referral | |
|---|---|
| PPC | |
| SEO | |
| Social Media |
Length
| Max length | 12 |
|---|---|
| Median length | 8 |
| Mean length | 6.1725 |
| Min length | 3 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | Social Media |
|---|---|
| 2nd row | |
| 3rd row | PPC |
| 4th row | PPC |
| 5th row | PPC |
Common Values
| Value | Count | Frequency (%) |
| Referral | 1719 | |
| PPC | 1655 | |
| 1557 | ||
| SEO | 1550 | |
| Social Media | 1519 |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| referral | 1719 | |
| ppc | 1655 | |
| 1557 | ||
| seo | 1550 | |
| social | 1519 | |
| media | 1519 |
Most occurring characters
| Value | Count | Frequency (%) |
| a | 6314 | |
| e | 4957 | |
| l | 4795 | 9.7% |
| i | 4595 | 9.3% |
| r | 3438 | 7.0% |
| P | 3310 | 6.7% |
| E | 3107 | 6.3% |
| S | 3069 | 6.2% |
| R | 1719 | 3.5% |
| f | 1719 | 3.5% |
| Other values (8) | 12357 |
Most occurring categories
| Value | Count | Frequency (%) |
| Lowercase Letter | 31932 | |
| Uppercase Letter | 15929 | |
| Space Separator | 1519 | 3.1% |
Most frequent character per category
Lowercase Letter
| Value | Count | Frequency (%) |
| a | 6314 | |
| e | 4957 | |
| l | 4795 | |
| i | 4595 | |
| r | 3438 | |
| f | 1719 | 5.4% |
| m | 1557 | 4.9% |
| o | 1519 | 4.8% |
| c | 1519 | 4.8% |
| d | 1519 | 4.8% |
Uppercase Letter
| Value | Count | Frequency (%) |
| P | 3310 | |
| E | 3107 | |
| S | 3069 | |
| R | 1719 | |
| C | 1655 | |
| O | 1550 | |
| M | 1519 |
Space Separator
| Value | Count | Frequency (%) |
| 1519 |
Most occurring scripts
| Value | Count | Frequency (%) |
| Latin | 47861 | |
| Common | 1519 | 3.1% |
Most frequent character per script
Latin
| Value | Count | Frequency (%) |
| a | 6314 | |
| e | 4957 | |
| l | 4795 | |
| i | 4595 | |
| r | 3438 | 7.2% |
| P | 3310 | 6.9% |
| E | 3107 | 6.5% |
| S | 3069 | 6.4% |
| R | 1719 | 3.6% |
| f | 1719 | 3.6% |
| Other values (7) | 10838 |
Common
| Value | Count | Frequency (%) |
| 1519 |
Most occurring blocks
| Value | Count | Frequency (%) |
| ASCII | 49380 |
Most frequent character per block
ASCII
| Value | Count | Frequency (%) |
| a | 6314 | |
| e | 4957 | |
| l | 4795 | 9.7% |
| i | 4595 | 9.3% |
| r | 3438 | 7.0% |
| P | 3310 | 6.7% |
| E | 3107 | 6.3% |
| S | 3069 | 6.2% |
| R | 1719 | 3.5% |
| f | 1719 | 3.5% |
| Other values (8) | 12357 |
CampaignType
Categorical
| Distinct | 4 |
|---|---|
| Distinct (%) | 0.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 62.6 KiB |
| Conversion | |
|---|---|
| Awareness | |
| Consideration | |
| Retention |
Length
| Max length | 13 |
|---|---|
| Median length | 10 |
| Mean length | 10.253625 |
| Min length | 9 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | Awareness |
|---|---|
| 2nd row | Retention |
| 3rd row | Awareness |
| 4th row | Conversion |
| 5th row | Conversion |
Common Values
| Value | Count | Frequency (%) |
| Conversion | 2077 | |
| Awareness | 1988 | |
| Consideration | 1988 | |
| Retention | 1947 |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| conversion | 2077 | |
| awareness | 1988 | |
| consideration | 1988 | |
| retention | 1947 |
Most occurring characters
| Value | Count | Frequency (%) |
| n | 14012 | |
| e | 11935 | |
| o | 10077 | |
| s | 8041 | |
| i | 8000 | |
| r | 6053 | |
| t | 5882 | |
| C | 4065 | 5.0% |
| a | 3976 | 4.8% |
| v | 2077 | 2.5% |
| Other values (4) | 7911 |
Most occurring categories
| Value | Count | Frequency (%) |
| Lowercase Letter | 74029 | |
| Uppercase Letter | 8000 | 9.8% |
Most frequent character per category
Lowercase Letter
| Value | Count | Frequency (%) |
| n | 14012 | |
| e | 11935 | |
| o | 10077 | |
| s | 8041 | |
| i | 8000 | |
| r | 6053 | |
| t | 5882 | |
| a | 3976 | 5.4% |
| v | 2077 | 2.8% |
| w | 1988 | 2.7% |
Uppercase Letter
| Value | Count | Frequency (%) |
| C | 4065 | |
| A | 1988 | |
| R | 1947 |
Most occurring scripts
| Value | Count | Frequency (%) |
| Latin | 82029 |
Most frequent character per script
Latin
| Value | Count | Frequency (%) |
| n | 14012 | |
| e | 11935 | |
| o | 10077 | |
| s | 8041 | |
| i | 8000 | |
| r | 6053 | |
| t | 5882 | |
| C | 4065 | 5.0% |
| a | 3976 | 4.8% |
| v | 2077 | 2.5% |
| Other values (4) | 7911 |
Most occurring blocks
| Value | Count | Frequency (%) |
| ASCII | 82029 |
Most frequent character per block
ASCII
| Value | Count | Frequency (%) |
| n | 14012 | |
| e | 11935 | |
| o | 10077 | |
| s | 8041 | |
| i | 8000 | |
| r | 6053 | |
| t | 5882 | |
| C | 4065 | 5.0% |
| a | 3976 | 4.8% |
| v | 2077 | 2.5% |
| Other values (4) | 7911 |
AdSpend
Real number (ℝ)
Unique 
| Distinct | 8000 |
|---|---|
| Distinct (%) | 100.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 5000.9448 |
| Minimum | 100.05481 |
|---|---|
| Maximum | 9997.9148 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 62.6 KiB |
Quantile statistics
| Minimum | 100.05481 |
|---|---|
| 5-th percentile | 613.54475 |
| Q1 | 2523.2212 |
| median | 5013.44 |
| Q3 | 7407.9894 |
| 95-th percentile | 9470.4932 |
| Maximum | 9997.9148 |
| Range | 9897.86 |
| Interquartile range (IQR) | 4884.7682 |
Descriptive statistics
| Standard deviation | 2838.0382 |
|---|---|
| Coefficient of variation (CV) | 0.56750039 |
| Kurtosis | -1.1978015 |
| Mean | 5000.9448 |
| Median Absolute Deviation (MAD) | 2449.0595 |
| Skewness | 0.019224264 |
| Sum | 40007559 |
| Variance | 8054460.6 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 6497.870068 | 1 | < 0.1% |
| 4045.47167 | 1 | < 0.1% |
| 4690.02965 | 1 | < 0.1% |
| 6908.321602 | 1 | < 0.1% |
| 3573.890951 | 1 | < 0.1% |
| 3680.878565 | 1 | < 0.1% |
| 5774.073688 | 1 | < 0.1% |
| 763.6905159 | 1 | < 0.1% |
| 3979.781943 | 1 | < 0.1% |
| 6697.228227 | 1 | < 0.1% |
| Other values (7990) | 7990 |
| Value | Count | Frequency (%) |
| 100.0548131 | 1 | |
| 100.6682267 | 1 | |
| 100.9659387 | 1 | |
| 103.409243 | 1 | |
| 103.9569566 | 1 | |
| 108.0647114 | 1 | |
| 110.1686722 | 1 | |
| 112.3044986 | 1 | |
| 112.3762624 | 1 | |
| 114.5034314 | 1 |
| Value | Count | Frequency (%) |
| 9997.914781 | 1 | |
| 9997.347635 | 1 | |
| 9997.002376 | 1 | |
| 9996.986533 | 1 | |
| 9992.481744 | 1 | |
| 9989.800448 | 1 | |
| 9989.443997 | 1 | |
| 9988.281818 | 1 | |
| 9987.926017 | 1 | |
| 9986.858288 | 1 |
ClickThroughRate
Real number (ℝ)
Unique 
| Distinct | 8000 |
|---|---|
| Distinct (%) | 100.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 0.15482865 |
| Minimum | 0.010004854 |
|---|---|
| Maximum | 0.29996826 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 62.6 KiB |
Quantile statistics
| Minimum | 0.010004854 |
|---|---|
| 5-th percentile | 0.024457408 |
| Q1 | 0.082634965 |
| median | 0.15450549 |
| Q3 | 0.22820696 |
| 95-th percentile | 0.2857305 |
| Maximum | 0.29996826 |
| Range | 0.28996341 |
| Interquartile range (IQR) | 0.145572 |
Descriptive statistics
| Standard deviation | 0.084007204 |
|---|---|
| Coefficient of variation (CV) | 0.54258178 |
| Kurtosis | -1.2026601 |
| Mean | 0.15482865 |
| Median Absolute Deviation (MAD) | 0.072745599 |
| Skewness | 0.011066343 |
| Sum | 1238.6292 |
| Variance | 0.0070572103 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0.04391851074 | 1 | < 0.1% |
| 0.02522762609 | 1 | < 0.1% |
| 0.1703320691 | 1 | < 0.1% |
| 0.2694749701 | 1 | < 0.1% |
| 0.1389667385 | 1 | < 0.1% |
| 0.0884045254 | 1 | < 0.1% |
| 0.2728871951 | 1 | < 0.1% |
| 0.05893755922 | 1 | < 0.1% |
| 0.1090679975 | 1 | < 0.1% |
| 0.06112656693 | 1 | < 0.1% |
| Other values (7990) | 7990 |
| Value | Count | Frequency (%) |
| 0.01000485351 | 1 | |
| 0.01005221131 | 1 | |
| 0.01017247983 | 1 | |
| 0.01018817218 | 1 | |
| 0.0102002376 | 1 | |
| 0.0102557008 | 1 | |
| 0.01035941897 | 1 | |
| 0.01037580517 | 1 | |
| 0.01039495751 | 1 | |
| 0.01040392491 | 1 |
| Value | Count | Frequency (%) |
| 0.2999682637 | 1 | |
| 0.2997879187 | 1 | |
| 0.2997618364 | 1 | |
| 0.2997418946 | 1 | |
| 0.2997339499 | 1 | |
| 0.2996629508 | 1 | |
| 0.2996396889 | 1 | |
| 0.2996373584 | 1 | |
| 0.2995940185 | 1 | |
| 0.2995574239 | 1 |
ConversionRate
Real number (ℝ)
Unique 
| Distinct | 8000 |
|---|---|
| Distinct (%) | 100.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 0.10438874 |
| Minimum | 0.010017783 |
|---|---|
| Maximum | 0.19999471 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 62.6 KiB |
Quantile statistics
| Minimum | 0.010017783 |
|---|---|
| 5-th percentile | 0.019154243 |
| Q1 | 0.056409514 |
| median | 0.10404646 |
| Q3 | 0.1520769 |
| 95-th percentile | 0.18986731 |
| Maximum | 0.19999471 |
| Range | 0.18997693 |
| Interquartile range (IQR) | 0.095667389 |
Descriptive statistics
| Standard deviation | 0.054878303 |
|---|---|
| Coefficient of variation (CV) | 0.52571096 |
| Kurtosis | -1.2110434 |
| Mean | 0.10438874 |
| Median Absolute Deviation (MAD) | 0.047838236 |
| Skewness | 0.012777379 |
| Sum | 835.10988 |
| Variance | 0.0030116281 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0.08803141207 | 1 | < 0.1% |
| 0.1480552393 | 1 | < 0.1% |
| 0.1141119463 | 1 | < 0.1% |
| 0.1520735161 | 1 | < 0.1% |
| 0.1122285753 | 1 | < 0.1% |
| 0.1735192641 | 1 | < 0.1% |
| 0.1085024117 | 1 | < 0.1% |
| 0.03327698521 | 1 | < 0.1% |
| 0.1087816704 | 1 | < 0.1% |
| 0.1927050589 | 1 | < 0.1% |
| Other values (7990) | 7990 |
| Value | Count | Frequency (%) |
| 0.01001778283 | 1 | |
| 0.01001989505 | 1 | |
| 0.01005909238 | 1 | |
| 0.01009448986 | 1 | |
| 0.01010014616 | 1 | |
| 0.0101002903 | 1 | |
| 0.01010622784 | 1 | |
| 0.01011644982 | 1 | |
| 0.01011826941 | 1 | |
| 0.01013395225 | 1 |
| Value | Count | Frequency (%) |
| 0.199994708 | 1 | |
| 0.1999918213 | 1 | |
| 0.1999665125 | 1 | |
| 0.1999377382 | 1 | |
| 0.1998858877 | 1 | |
| 0.1998398506 | 1 | |
| 0.1997963503 | 1 | |
| 0.1997266159 | 1 | |
| 0.1997100001 | 1 | |
| 0.1996981396 | 1 |
WebsiteVisits
Real number (ℝ)
Zeros 
| Distinct | 50 |
|---|---|
| Distinct (%) | 0.6% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 24.751625 |
| Minimum | 0 |
|---|---|
| Maximum | 49 |
| Zeros | 149 |
| Zeros (%) | 1.9% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 62.6 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 2 |
| Q1 | 13 |
| median | 25 |
| Q3 | 37 |
| 95-th percentile | 47 |
| Maximum | 49 |
| Range | 49 |
| Interquartile range (IQR) | 24 |
Descriptive statistics
| Standard deviation | 14.312269 |
|---|---|
| Coefficient of variation (CV) | 0.57823552 |
| Kurtosis | -1.1886801 |
| Mean | 24.751625 |
| Median Absolute Deviation (MAD) | 12 |
| Skewness | -0.01713941 |
| Sum | 198013 |
| Variance | 204.84104 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 25 | 188 | 2.4% |
| 43 | 188 | 2.4% |
| 16 | 183 | 2.3% |
| 44 | 181 | 2.3% |
| 47 | 180 | 2.2% |
| 32 | 176 | 2.2% |
| 19 | 175 | 2.2% |
| 35 | 173 | 2.2% |
| 31 | 173 | 2.2% |
| 33 | 171 | 2.1% |
| Other values (40) | 6212 |
| Value | Count | Frequency (%) |
| 0 | 149 | |
| 1 | 151 | |
| 2 | 145 | |
| 3 | 149 | |
| 4 | 161 | |
| 5 | 142 | |
| 6 | 156 | |
| 7 | 166 | |
| 8 | 164 | |
| 9 | 151 |
| Value | Count | Frequency (%) |
| 49 | 140 | |
| 48 | 148 | |
| 47 | 180 | |
| 46 | 164 | |
| 45 | 161 | |
| 44 | 181 | |
| 43 | 188 | |
| 42 | 159 | |
| 41 | 155 | |
| 40 | 158 |
PagesPerVisit
Real number (ℝ)
Unique 
| Distinct | 8000 |
|---|---|
| Distinct (%) | 100.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 5.5492992 |
| Minimum | 1.0004279 |
|---|---|
| Maximum | 9.9990554 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 62.6 KiB |
Quantile statistics
| Minimum | 1.0004279 |
|---|---|
| 5-th percentile | 1.4823117 |
| Q1 | 3.3024789 |
| median | 5.5342566 |
| Q3 | 7.8357557 |
| 95-th percentile | 9.5811594 |
| Maximum | 9.9990554 |
| Range | 8.9986275 |
| Interquartile range (IQR) | 4.5332768 |
Descriptive statistics
| Standard deviation | 2.6073581 |
|---|---|
| Coefficient of variation (CV) | 0.46985358 |
| Kurtosis | -1.2202266 |
| Mean | 5.5492992 |
| Median Absolute Deviation (MAD) | 2.2753009 |
| Skewness | -0.012509568 |
| Sum | 44394.394 |
| Variance | 6.7983162 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 2.399016528 | 1 | < 0.1% |
| 1.417457274 | 1 | < 0.1% |
| 4.793173065 | 1 | < 0.1% |
| 6.719928637 | 1 | < 0.1% |
| 2.641093646 | 1 | < 0.1% |
| 2.591519175 | 1 | < 0.1% |
| 9.534702639 | 1 | < 0.1% |
| 2.475834436 | 1 | < 0.1% |
| 6.874297019 | 1 | < 0.1% |
| 6.620711026 | 1 | < 0.1% |
| Other values (7990) | 7990 |
| Value | Count | Frequency (%) |
| 1.000427851 | 1 | |
| 1.001882437 | 1 | |
| 1.002427888 | 1 | |
| 1.00296447 | 1 | |
| 1.004400711 | 1 | |
| 1.006006728 | 1 | |
| 1.009495833 | 1 | |
| 1.010064086 | 1 | |
| 1.013655899 | 1 | |
| 1.014044091 | 1 |
| Value | Count | Frequency (%) |
| 9.999055371 | 1 | |
| 9.997133812 | 1 | |
| 9.995795389 | 1 | |
| 9.995262679 | 1 | |
| 9.989911711 | 1 | |
| 9.989524463 | 1 | |
| 9.989170355 | 1 | |
| 9.987093273 | 1 | |
| 9.986701607 | 1 | |
| 9.986205777 | 1 |
TimeOnSite
Real number (ℝ)
Unique 
| Distinct | 8000 |
|---|---|
| Distinct (%) | 100.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 7.7277182 |
| Minimum | 0.50166908 |
|---|---|
| Maximum | 14.995311 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 62.6 KiB |
Quantile statistics
| Minimum | 0.50166908 |
|---|---|
| 5-th percentile | 1.1648409 |
| Q1 | 4.0683396 |
| median | 7.6829564 |
| Q3 | 11.481468 |
| 95-th percentile | 14.307055 |
| Maximum | 14.995311 |
| Range | 14.493642 |
| Interquartile range (IQR) | 7.4131285 |
Descriptive statistics
| Standard deviation | 4.2282182 |
|---|---|
| Coefficient of variation (CV) | 0.54714964 |
| Kurtosis | -1.2085483 |
| Mean | 7.7277182 |
| Median Absolute Deviation (MAD) | 3.7002448 |
| Skewness | 0.01460969 |
| Sum | 61821.745 |
| Variance | 17.877829 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 7.396802581 | 1 | < 0.1% |
| 1.258320451 | 1 | < 0.1% |
| 14.16562964 | 1 | < 0.1% |
| 9.444860363 | 1 | < 0.1% |
| 9.197505704 | 1 | < 0.1% |
| 14.46674822 | 1 | < 0.1% |
| 11.8887485 | 1 | < 0.1% |
| 6.000367876 | 1 | < 0.1% |
| 3.203529014 | 1 | < 0.1% |
| 7.60677686 | 1 | < 0.1% |
| Other values (7990) | 7990 |
| Value | Count | Frequency (%) |
| 0.5016690842 | 1 | |
| 0.5016840269 | 1 | |
| 0.5021161212 | 1 | |
| 0.5068032521 | 1 | |
| 0.5100603022 | 1 | |
| 0.5102689885 | 1 | |
| 0.5117514828 | 1 | |
| 0.5136753714 | 1 | |
| 0.5196408518 | 1 | |
| 0.5226537649 | 1 |
| Value | Count | Frequency (%) |
| 14.99531141 | 1 | |
| 14.99502595 | 1 | |
| 14.99455053 | 1 | |
| 14.99279517 | 1 | |
| 14.9923475 | 1 | |
| 14.98835962 | 1 | |
| 14.98430349 | 1 | |
| 14.98371812 | 1 | |
| 14.98320475 | 1 | |
| 14.97930616 | 1 |
SocialShares
Real number (ℝ)
Zeros 
| Distinct | 100 |
|---|---|
| Distinct (%) | 1.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 49.79975 |
| Minimum | 0 |
|---|---|
| Maximum | 99 |
| Zeros | 96 |
| Zeros (%) | 1.2% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 62.6 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 4 |
| Q1 | 25 |
| median | 50 |
| Q3 | 75 |
| 95-th percentile | 95 |
| Maximum | 99 |
| Range | 99 |
| Interquartile range (IQR) | 50 |
Descriptive statistics
| Standard deviation | 28.901165 |
|---|---|
| Coefficient of variation (CV) | 0.58034758 |
| Kurtosis | -1.2092647 |
| Mean | 49.79975 |
| Median Absolute Deviation (MAD) | 25 |
| Skewness | -0.011357203 |
| Sum | 398398 |
| Variance | 835.27731 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 61 | 100 | 1.2% |
| 24 | 97 | 1.2% |
| 0 | 96 | 1.2% |
| 48 | 95 | 1.2% |
| 33 | 95 | 1.2% |
| 25 | 94 | 1.2% |
| 66 | 93 | 1.2% |
| 87 | 93 | 1.2% |
| 74 | 93 | 1.2% |
| 11 | 92 | 1.1% |
| Other values (90) | 7052 |
| Value | Count | Frequency (%) |
| 0 | 96 | |
| 1 | 69 | |
| 2 | 79 | |
| 3 | 77 | |
| 4 | 80 | |
| 5 | 71 | |
| 6 | 73 | |
| 7 | 74 | |
| 8 | 79 | |
| 9 | 77 |
| Value | Count | Frequency (%) |
| 99 | 74 | |
| 98 | 73 | |
| 97 | 89 | |
| 96 | 88 | |
| 95 | 81 | |
| 94 | 87 | |
| 93 | 87 | |
| 92 | 73 | |
| 91 | 83 | |
| 90 | 73 |
EmailOpens
Real number (ℝ)
Zeros 
| Distinct | 20 |
|---|---|
| Distinct (%) | 0.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 9.476875 |
| Minimum | 0 |
|---|---|
| Maximum | 19 |
| Zeros | 403 |
| Zeros (%) | 5.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 62.6 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 5 |
| median | 9 |
| Q3 | 14 |
| 95-th percentile | 18 |
| Maximum | 19 |
| Range | 19 |
| Interquartile range (IQR) | 9 |
Descriptive statistics
| Standard deviation | 5.7111113 |
|---|---|
| Coefficient of variation (CV) | 0.60263656 |
| Kurtosis | -1.1701646 |
| Mean | 9.476875 |
| Median Absolute Deviation (MAD) | 5 |
| Skewness | 0.007678838 |
| Sum | 75815 |
| Variance | 32.616792 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 9 | 433 | 5.4% |
| 8 | 424 | 5.3% |
| 7 | 419 | 5.2% |
| 10 | 418 | 5.2% |
| 11 | 411 | 5.1% |
| 13 | 410 | 5.1% |
| 4 | 407 | 5.1% |
| 5 | 404 | 5.1% |
| 18 | 404 | 5.1% |
| 0 | 403 | 5.0% |
| Other values (10) | 3867 |
| Value | Count | Frequency (%) |
| 0 | 403 | |
| 1 | 395 | |
| 2 | 368 | |
| 3 | 386 | |
| 4 | 407 | |
| 5 | 404 | |
| 6 | 394 | |
| 7 | 419 | |
| 8 | 424 | |
| 9 | 433 |
| Value | Count | Frequency (%) |
| 19 | 389 | |
| 18 | 404 | |
| 17 | 385 | |
| 16 | 369 | |
| 15 | 391 | |
| 14 | 402 | |
| 13 | 410 | |
| 12 | 388 | |
| 11 | 411 | |
| 10 | 418 |
EmailClicks
Real number (ℝ)
Zeros 
| Distinct | 10 |
|---|---|
| Distinct (%) | 0.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 4.467375 |
| Minimum | 0 |
|---|---|
| Maximum | 9 |
| Zeros | 794 |
| Zeros (%) | 9.9% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 62.6 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 2 |
| median | 4 |
| Q3 | 7 |
| 95-th percentile | 9 |
| Maximum | 9 |
| Range | 9 |
| Interquartile range (IQR) | 5 |
Descriptive statistics
| Standard deviation | 2.8565636 |
|---|---|
| Coefficient of variation (CV) | 0.63942776 |
| Kurtosis | -1.2072658 |
| Mean | 4.467375 |
| Median Absolute Deviation (MAD) | 2 |
| Skewness | 0.023365585 |
| Sum | 35739 |
| Variance | 8.1599556 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 4 | 844 | |
| 3 | 828 | |
| 2 | 821 | |
| 7 | 810 | |
| 9 | 794 | |
| 0 | 794 | |
| 1 | 791 | |
| 6 | 787 | |
| 5 | 780 | |
| 8 | 751 |
| Value | Count | Frequency (%) |
| 0 | 794 | |
| 1 | 791 | |
| 2 | 821 | |
| 3 | 828 | |
| 4 | 844 | |
| 5 | 780 | |
| 6 | 787 | |
| 7 | 810 | |
| 8 | 751 | |
| 9 | 794 |
| Value | Count | Frequency (%) |
| 9 | 794 | |
| 8 | 751 | |
| 7 | 810 | |
| 6 | 787 | |
| 5 | 780 | |
| 4 | 844 | |
| 3 | 828 | |
| 2 | 821 | |
| 1 | 791 | |
| 0 | 794 |
PreviousPurchases
Real number (ℝ)
Zeros 
| Distinct | 10 |
|---|---|
| Distinct (%) | 0.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 4.4855 |
| Minimum | 0 |
|---|---|
| Maximum | 9 |
| Zeros | 838 |
| Zeros (%) | 10.5% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 62.6 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 2 |
| median | 4 |
| Q3 | 7 |
| 95-th percentile | 9 |
| Maximum | 9 |
| Range | 9 |
| Interquartile range (IQR) | 5 |
Descriptive statistics
| Standard deviation | 2.8880932 |
|---|---|
| Coefficient of variation (CV) | 0.64387319 |
| Kurtosis | -1.2271848 |
| Mean | 4.4855 |
| Median Absolute Deviation (MAD) | 3 |
| Skewness | 0.0057118049 |
| Sum | 35884 |
| Variance | 8.3410824 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 838 | |
| 3 | 822 | |
| 9 | 819 | |
| 6 | 818 | |
| 4 | 797 | |
| 8 | 796 | |
| 1 | 794 | |
| 5 | 779 | |
| 2 | 773 | |
| 7 | 764 |
| Value | Count | Frequency (%) |
| 0 | 838 | |
| 1 | 794 | |
| 2 | 773 | |
| 3 | 822 | |
| 4 | 797 | |
| 5 | 779 | |
| 6 | 818 | |
| 7 | 764 | |
| 8 | 796 | |
| 9 | 819 |
| Value | Count | Frequency (%) |
| 9 | 819 | |
| 8 | 796 | |
| 7 | 764 | |
| 6 | 818 | |
| 5 | 779 | |
| 4 | 797 | |
| 3 | 822 | |
| 2 | 773 | |
| 1 | 794 | |
| 0 | 838 |
LoyaltyPoints
Real number (ℝ)
| Distinct | 3983 |
|---|---|
| Distinct (%) | 49.8% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 2490.2685 |
| Minimum | 0 |
|---|---|
| Maximum | 4999 |
| Zeros | 4 |
| Zeros (%) | < 0.1% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 62.6 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 260.95 |
| Q1 | 1254.75 |
| median | 2497 |
| Q3 | 3702.25 |
| 95-th percentile | 4747 |
| Maximum | 4999 |
| Range | 4999 |
| Interquartile range (IQR) | 2447.5 |
Descriptive statistics
| Standard deviation | 1429.5272 |
|---|---|
| Coefficient of variation (CV) | 0.57404539 |
| Kurtosis | -1.1748837 |
| Mean | 2490.2685 |
| Median Absolute Deviation (MAD) | 1222 |
| Skewness | 0.01630347 |
| Sum | 19922148 |
| Variance | 2043547.9 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 1747 | 7 | 0.1% |
| 1392 | 7 | 0.1% |
| 1593 | 6 | 0.1% |
| 4687 | 6 | 0.1% |
| 3814 | 6 | 0.1% |
| 577 | 6 | 0.1% |
| 687 | 6 | 0.1% |
| 2662 | 6 | 0.1% |
| 2091 | 6 | 0.1% |
| 3055 | 6 | 0.1% |
| Other values (3973) | 7938 |
| Value | Count | Frequency (%) |
| 0 | 4 | |
| 1 | 1 | < 0.1% |
| 3 | 2 | |
| 4 | 3 | |
| 5 | 1 | < 0.1% |
| 6 | 1 | < 0.1% |
| 7 | 1 | < 0.1% |
| 8 | 1 | < 0.1% |
| 9 | 2 | |
| 10 | 2 |
| Value | Count | Frequency (%) |
| 4999 | 3 | |
| 4998 | 1 | < 0.1% |
| 4997 | 1 | < 0.1% |
| 4994 | 5 | |
| 4990 | 2 | < 0.1% |
| 4989 | 1 | < 0.1% |
| 4987 | 4 | |
| 4986 | 1 | < 0.1% |
| 4985 | 1 | < 0.1% |
| 4983 | 1 | < 0.1% |
AdvertisingPlatform
Categorical
Constant 
| Distinct | 1 |
|---|---|
| Distinct (%) | < 0.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 62.6 KiB |
| IsConfid |
|---|
Length
| Max length | 8 |
|---|---|
| Median length | 8 |
| Mean length | 8 |
| Min length | 8 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | IsConfid |
|---|---|
| 2nd row | IsConfid |
| 3rd row | IsConfid |
| 4th row | IsConfid |
| 5th row | IsConfid |
Common Values
| Value | Count | Frequency (%) |
| IsConfid | 8000 |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| isconfid | 8000 |
Most occurring characters
| Value | Count | Frequency (%) |
| I | 8000 | |
| s | 8000 | |
| C | 8000 | |
| o | 8000 | |
| n | 8000 | |
| f | 8000 | |
| i | 8000 | |
| d | 8000 |
Most occurring categories
| Value | Count | Frequency (%) |
| Lowercase Letter | 48000 | |
| Uppercase Letter | 16000 | 25.0% |
Most frequent character per category
Lowercase Letter
| Value | Count | Frequency (%) |
| s | 8000 | |
| o | 8000 | |
| n | 8000 | |
| f | 8000 | |
| i | 8000 | |
| d | 8000 |
Uppercase Letter
| Value | Count | Frequency (%) |
| I | 8000 | |
| C | 8000 |
Most occurring scripts
| Value | Count | Frequency (%) |
| Latin | 64000 |
Most frequent character per script
Latin
| Value | Count | Frequency (%) |
| I | 8000 | |
| s | 8000 | |
| C | 8000 | |
| o | 8000 | |
| n | 8000 | |
| f | 8000 | |
| i | 8000 | |
| d | 8000 |
Most occurring blocks
| Value | Count | Frequency (%) |
| ASCII | 64000 |
Most frequent character per block
ASCII
| Value | Count | Frequency (%) |
| I | 8000 | |
| s | 8000 | |
| C | 8000 | |
| o | 8000 | |
| n | 8000 | |
| f | 8000 | |
| i | 8000 | |
| d | 8000 |
AdvertisingTool
Categorical
Constant 
| Distinct | 1 |
|---|---|
| Distinct (%) | < 0.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 62.6 KiB |
| ToolConfid |
|---|
Length
| Max length | 10 |
|---|---|
| Median length | 10 |
| Mean length | 10 |
| Min length | 10 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | ToolConfid |
|---|---|
| 2nd row | ToolConfid |
| 3rd row | ToolConfid |
| 4th row | ToolConfid |
| 5th row | ToolConfid |
Common Values
| Value | Count | Frequency (%) |
| ToolConfid | 8000 |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| toolconfid | 8000 |
Most occurring characters
| Value | Count | Frequency (%) |
| o | 24000 | |
| T | 8000 | 10.0% |
| l | 8000 | 10.0% |
| C | 8000 | 10.0% |
| n | 8000 | 10.0% |
| f | 8000 | 10.0% |
| i | 8000 | 10.0% |
| d | 8000 | 10.0% |
Most occurring categories
| Value | Count | Frequency (%) |
| Lowercase Letter | 64000 | |
| Uppercase Letter | 16000 | 20.0% |
Most frequent character per category
Lowercase Letter
| Value | Count | Frequency (%) |
| o | 24000 | |
| l | 8000 | 12.5% |
| n | 8000 | 12.5% |
| f | 8000 | 12.5% |
| i | 8000 | 12.5% |
| d | 8000 | 12.5% |
Uppercase Letter
| Value | Count | Frequency (%) |
| T | 8000 | |
| C | 8000 |
Most occurring scripts
| Value | Count | Frequency (%) |
| Latin | 80000 |
Most frequent character per script
Latin
| Value | Count | Frequency (%) |
| o | 24000 | |
| T | 8000 | 10.0% |
| l | 8000 | 10.0% |
| C | 8000 | 10.0% |
| n | 8000 | 10.0% |
| f | 8000 | 10.0% |
| i | 8000 | 10.0% |
| d | 8000 | 10.0% |
Most occurring blocks
| Value | Count | Frequency (%) |
| ASCII | 80000 |
Most frequent character per block
ASCII
| Value | Count | Frequency (%) |
| o | 24000 | |
| T | 8000 | 10.0% |
| l | 8000 | 10.0% |
| C | 8000 | 10.0% |
| n | 8000 | 10.0% |
| f | 8000 | 10.0% |
| i | 8000 | 10.0% |
| d | 8000 | 10.0% |
Length
| Max length | 1 |
|---|---|
| Median length | 1 |
| Mean length | 1 |
| Min length | 1 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | 1 |
|---|---|
| 2nd row | 1 |
| 3rd row | 1 |
| 4th row | 1 |
| 5th row | 1 |
Common Values
| Value | Count | Frequency (%) |
| 1 | 7012 | |
| 0 | 988 | 12.3% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| 1 | 7012 | |
| 0 | 988 | 12.3% |
Most occurring characters
| Value | Count | Frequency (%) |
| 1 | 7012 | |
| 0 | 988 | 12.3% |
Most occurring categories
| Value | Count | Frequency (%) |
| Decimal Number | 8000 |
Most frequent character per category
Decimal Number
| Value | Count | Frequency (%) |
| 1 | 7012 | |
| 0 | 988 | 12.3% |
Most occurring scripts
| Value | Count | Frequency (%) |
| Common | 8000 |
Most frequent character per script
Common
| Value | Count | Frequency (%) |
| 1 | 7012 | |
| 0 | 988 | 12.3% |
Most occurring blocks
| Value | Count | Frequency (%) |
| ASCII | 8000 |
Most frequent character per block
ASCII
| Value | Count | Frequency (%) |
| 1 | 7012 | |
| 0 | 988 | 12.3% |
Interactions
Correlations
| AdSpend | Age | CampaignChannel | CampaignType | ClickThroughRate | Conversion | ConversionRate | CustomerID | EmailClicks | EmailOpens | Gender | Income | LoyaltyPoints | PagesPerVisit | PreviousPurchases | SocialShares | TimeOnSite | WebsiteVisits | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AdSpend | 1.000 | -0.005 | 0.000 | 0.010 | -0.009 | 0.139 | -0.020 | 0.016 | 0.001 | 0.017 | 0.000 | 0.003 | 0.002 | -0.009 | 0.002 | -0.021 | -0.005 | 0.007 |
| Age | -0.005 | 1.000 | 0.000 | 0.000 | 0.011 | 0.029 | 0.020 | -0.004 | 0.009 | 0.015 | 0.000 | 0.009 | 0.014 | -0.009 | -0.007 | -0.009 | -0.013 | -0.002 |
| CampaignChannel | 0.000 | 0.000 | 1.000 | 0.000 | 0.017 | 0.000 | 0.000 | 0.016 | 0.023 | 0.004 | 0.000 | 0.014 | 0.000 | 0.013 | 0.000 | 0.014 | 0.000 | 0.011 |
| CampaignType | 0.010 | 0.000 | 0.000 | 1.000 | 0.000 | 0.101 | 0.000 | 0.000 | 0.013 | 0.000 | 0.012 | 0.000 | 0.000 | 0.005 | 0.000 | 0.000 | 0.000 | 0.013 |
| ClickThroughRate | -0.009 | 0.011 | 0.017 | 0.000 | 1.000 | 0.143 | -0.008 | 0.005 | -0.011 | -0.006 | 0.015 | 0.008 | -0.017 | 0.000 | -0.000 | -0.013 | -0.009 | -0.023 |
| Conversion | 0.139 | 0.029 | 0.000 | 0.101 | 0.143 | 1.000 | 0.136 | 0.321 | 0.147 | 0.143 | 0.000 | 0.000 | 0.129 | 0.147 | 0.173 | 0.013 | 0.147 | 0.123 |
| ConversionRate | -0.020 | 0.020 | 0.000 | 0.000 | -0.008 | 0.136 | 1.000 | 0.010 | 0.007 | 0.006 | 0.010 | 0.018 | -0.001 | 0.019 | -0.023 | 0.009 | 0.008 | -0.012 |
| CustomerID | 0.016 | -0.004 | 0.016 | 0.000 | 0.005 | 0.321 | 0.010 | 1.000 | -0.003 | -0.003 | 0.000 | 0.002 | -0.024 | 0.000 | -0.013 | -0.012 | -0.014 | -0.000 |
| EmailClicks | 0.001 | 0.009 | 0.023 | 0.013 | -0.011 | 0.147 | 0.007 | -0.003 | 1.000 | 0.001 | 0.031 | 0.009 | -0.003 | -0.000 | 0.001 | 0.003 | 0.002 | 0.003 |
| EmailOpens | 0.017 | 0.015 | 0.004 | 0.000 | -0.006 | 0.143 | 0.006 | -0.003 | 0.001 | 1.000 | 0.022 | -0.001 | -0.003 | 0.000 | 0.001 | -0.012 | -0.005 | 0.006 |
| Gender | 0.000 | 0.000 | 0.000 | 0.012 | 0.015 | 0.000 | 0.010 | 0.000 | 0.031 | 0.022 | 1.000 | 0.041 | 0.000 | 0.000 | 0.000 | 0.000 | 0.033 | 0.000 |
| Income | 0.003 | 0.009 | 0.014 | 0.000 | 0.008 | 0.000 | 0.018 | 0.002 | 0.009 | -0.001 | 0.041 | 1.000 | -0.007 | 0.004 | -0.012 | -0.006 | 0.019 | -0.003 |
| LoyaltyPoints | 0.002 | 0.014 | 0.000 | 0.000 | -0.017 | 0.129 | -0.001 | -0.024 | -0.003 | -0.003 | 0.000 | -0.007 | 1.000 | -0.013 | 0.012 | -0.005 | -0.011 | 0.003 |
| PagesPerVisit | -0.009 | -0.009 | 0.013 | 0.005 | 0.000 | 0.147 | 0.019 | 0.000 | -0.000 | 0.000 | 0.000 | 0.004 | -0.013 | 1.000 | -0.016 | 0.008 | 0.017 | -0.012 |
| PreviousPurchases | 0.002 | -0.007 | 0.000 | 0.000 | -0.000 | 0.173 | -0.023 | -0.013 | 0.001 | 0.001 | 0.000 | -0.012 | 0.012 | -0.016 | 1.000 | -0.013 | -0.006 | 0.014 |
| SocialShares | -0.021 | -0.009 | 0.014 | 0.000 | -0.013 | 0.013 | 0.009 | -0.012 | 0.003 | -0.012 | 0.000 | -0.006 | -0.005 | 0.008 | -0.013 | 1.000 | 0.002 | 0.000 |
| TimeOnSite | -0.005 | -0.013 | 0.000 | 0.000 | -0.009 | 0.147 | 0.008 | -0.014 | 0.002 | -0.005 | 0.033 | 0.019 | -0.011 | 0.017 | -0.006 | 0.002 | 1.000 | -0.022 |
| WebsiteVisits | 0.007 | -0.002 | 0.011 | 0.013 | -0.023 | 0.123 | -0.012 | -0.000 | 0.003 | 0.006 | 0.000 | -0.003 | 0.003 | -0.012 | 0.014 | 0.000 | -0.022 | 1.000 |
Missing values
Sample
| CustomerID | Age | Gender | Income | CampaignChannel | CampaignType | AdSpend | ClickThroughRate | ConversionRate | WebsiteVisits | PagesPerVisit | TimeOnSite | SocialShares | EmailOpens | EmailClicks | PreviousPurchases | LoyaltyPoints | AdvertisingPlatform | AdvertisingTool | Conversion | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 8000 | 56 | Female | 136912 | Social Media | Awareness | 6497.870068 | 0.043919 | 0.088031 | 0 | 2.399017 | 7.396803 | 19 | 6 | 9 | 4 | 688 | IsConfid | ToolConfid | 1 |
| 1 | 8001 | 69 | Male | 41760 | Retention | 3898.668606 | 0.155725 | 0.182725 | 42 | 2.917138 | 5.352549 | 5 | 2 | 7 | 2 | 3459 | IsConfid | ToolConfid | 1 | |
| 2 | 8002 | 46 | Female | 88456 | PPC | Awareness | 1546.429596 | 0.277490 | 0.076423 | 2 | 8.223619 | 13.794901 | 0 | 11 | 2 | 8 | 2337 | IsConfid | ToolConfid | 1 |
| 3 | 8003 | 32 | Female | 44085 | PPC | Conversion | 539.525936 | 0.137611 | 0.088004 | 47 | 4.540939 | 14.688363 | 89 | 2 | 2 | 0 | 2463 | IsConfid | ToolConfid | 1 |
| 4 | 8004 | 60 | Female | 83964 | PPC | Conversion | 1678.043573 | 0.252851 | 0.109940 | 0 | 2.046847 | 13.993370 | 6 | 6 | 6 | 8 | 4345 | IsConfid | ToolConfid | 1 |
| 5 | 8005 | 25 | Female | 42925 | Social Media | Awareness | 9579.388247 | 0.153795 | 0.161316 | 6 | 2.125850 | 7.752831 | 95 | 5 | 8 | 0 | 3316 | IsConfid | ToolConfid | 1 |
| 6 | 8006 | 38 | Female | 25615 | Referral | Awareness | 7302.899852 | 0.040975 | 0.060977 | 42 | 1.753995 | 10.698672 | 54 | 14 | 3 | 6 | 930 | IsConfid | ToolConfid | 1 |
| 7 | 8007 | 56 | Female | 57083 | Social Media | Conversion | 5324.283667 | 0.052878 | 0.188946 | 48 | 2.626015 | 2.987817 | 96 | 9 | 3 | 0 | 2983 | IsConfid | ToolConfid | 1 |
| 8 | 8008 | 36 | Female | 140788 | Retention | 9421.250951 | 0.023536 | 0.112585 | 13 | 5.472843 | 14.287421 | 73 | 4 | 8 | 5 | 460 | IsConfid | ToolConfid | 1 | |
| 9 | 8009 | 40 | Male | 130764 | Social Media | Awareness | 6229.193333 | 0.066641 | 0.169786 | 22 | 1.135665 | 4.613312 | 14 | 8 | 4 | 8 | 3789 | IsConfid | ToolConfid | 1 |
| CustomerID | Age | Gender | Income | CampaignChannel | CampaignType | AdSpend | ClickThroughRate | ConversionRate | WebsiteVisits | PagesPerVisit | TimeOnSite | SocialShares | EmailOpens | EmailClicks | PreviousPurchases | LoyaltyPoints | AdvertisingPlatform | AdvertisingTool | Conversion | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 7990 | 15990 | 43 | Female | 84823 | Social Media | Consideration | 880.905233 | 0.070984 | 0.097500 | 12 | 5.828011 | 10.430608 | 70 | 2 | 4 | 2 | 2848 | IsConfid | ToolConfid | 1 |
| 7991 | 15991 | 62 | Female | 69289 | SEO | Retention | 6118.863881 | 0.240393 | 0.047079 | 39 | 2.210142 | 6.735464 | 24 | 6 | 5 | 3 | 3075 | IsConfid | ToolConfid | 1 |
| 7992 | 15992 | 37 | Male | 138422 | Referral | Retention | 2024.148848 | 0.100138 | 0.068403 | 17 | 6.987076 | 5.307844 | 14 | 17 | 0 | 5 | 2733 | IsConfid | ToolConfid | 0 |
| 7993 | 15993 | 20 | Male | 120271 | Social Media | Retention | 6973.120174 | 0.148589 | 0.174582 | 34 | 7.545046 | 6.454223 | 8 | 12 | 1 | 7 | 3066 | IsConfid | ToolConfid | 0 |
| 7994 | 15994 | 69 | Female | 124883 | Referral | Awareness | 7875.372633 | 0.268637 | 0.082805 | 0 | 6.059441 | 9.221240 | 10 | 1 | 5 | 9 | 2448 | IsConfid | ToolConfid | 0 |
| 7995 | 15995 | 21 | Male | 24849 | Awareness | 8518.308575 | 0.243792 | 0.116773 | 23 | 9.693602 | 14.227794 | 70 | 13 | 6 | 7 | 286 | IsConfid | ToolConfid | 0 | |
| 7996 | 15996 | 43 | Female | 44718 | SEO | Retention | 1424.613446 | 0.236740 | 0.190061 | 49 | 9.499010 | 3.501106 | 52 | 13 | 1 | 5 | 1502 | IsConfid | ToolConfid | 0 |
| 7997 | 15997 | 28 | Female | 125471 | Referral | Consideration | 4609.534635 | 0.056526 | 0.133826 | 35 | 2.853241 | 14.618323 | 38 | 16 | 0 | 3 | 738 | IsConfid | ToolConfid | 1 |
| 7998 | 15998 | 19 | Female | 107862 | PPC | Consideration | 9476.106354 | 0.023961 | 0.138386 | 49 | 1.002964 | 3.876623 | 86 | 1 | 5 | 7 | 2709 | IsConfid | ToolConfid | 1 |
| 7999 | 15999 | 31 | Female | 93002 | Awareness | 7743.627070 | 0.185670 | 0.057228 | 15 | 6.964739 | 12.763660 | 2 | 18 | 9 | 9 | 341 | IsConfid | ToolConfid | 0 |