CapstoneReport

Dataset statistics

Number of variables	20
Number of observations	8000
Missing cells	0
Missing cells (%)	0.0%
Duplicate rows	0
Duplicate rows (%)	0.0%
Total size in memory	1.2 MiB
Average record size in memory	160.0 B

Variable types

Numeric	14
Categorical	6

Alerts

`AdvertisingPlatform` has constant value "IsConfid"	Constant
`AdvertisingTool` has constant value "ToolConfid"	Constant
`CustomerID` is uniformly distributed	Uniform
`CustomerID` has unique values	Unique
`AdSpend` has unique values	Unique
`ClickThroughRate` has unique values	Unique
`ConversionRate` has unique values	Unique
`PagesPerVisit` has unique values	Unique
`TimeOnSite` has unique values	Unique
`WebsiteVisits` has 149 (1.9%) zeros	Zeros
`SocialShares` has 96 (1.2%) zeros	Zeros
`EmailOpens` has 403 (5.0%) zeros	Zeros
`EmailClicks` has 794 (9.9%) zeros	Zeros
`PreviousPurchases` has 838 (10.5%) zeros	Zeros

Reproduction

Analysis started	2025-03-09 19:27:56.640076
Analysis finished	2025-03-09 19:28:16.919171
Duration	20.28 seconds
Software version	ydata-profiling vv4.12.2
Download configuration	config.json

CustomerID
Real number (ℝ)

Uniform Unique

Distinct	8000
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	11999.5

Minimum	8000
Maximum	15999
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	62.6 KiB

Quantile statistics

Minimum	8000
5-th percentile	8399.95
Q1	9999.75
median	11999.5
Q3	13999.25
95-th percentile	15599.05
Maximum	15999
Range	7999
Interquartile range (IQR)	3999.5

Descriptive statistics

Standard deviation	2309.5454
Coefficient of variation (CV)	0.19247014
Kurtosis	-1.2
Mean	11999.5
Median Absolute Deviation (MAD)	2000
Skewness	0
Sum	95996000
Variance	5334000
Monotonicity	Strictly increasing

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
8000	1	< 0.1%
13329	1	< 0.1%
13342	1	< 0.1%
13341	1	< 0.1%
13340	1	< 0.1%
13339	1	< 0.1%
13338	1	< 0.1%
13337	1	< 0.1%
13336	1	< 0.1%
13335	1	< 0.1%
Other values (7990)	7990	99.9%

Value	Count	Frequency (%)
8000	1	< 0.1%
8001	1	< 0.1%
8002	1	< 0.1%
8003	1	< 0.1%
8004	1	< 0.1%
8005	1	< 0.1%
8006	1	< 0.1%
8007	1	< 0.1%
8008	1	< 0.1%
8009	1	< 0.1%

Value	Count	Frequency (%)
15999	1	< 0.1%
15998	1	< 0.1%
15997	1	< 0.1%
15996	1	< 0.1%
15995	1	< 0.1%
15994	1	< 0.1%
15993	1	< 0.1%
15992	1	< 0.1%
15991	1	< 0.1%
15990	1	< 0.1%

Age
Real number (ℝ)

Distinct	52
Distinct (%)	0.7%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	43.6255

Minimum	18
Maximum	69
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	62.6 KiB

Quantile statistics

Minimum	18
5-th percentile	20
Q1	31
median	43
Q3	56
95-th percentile	67
Maximum	69
Range	51
Interquartile range (IQR)	25

Descriptive statistics

Standard deviation	14.902785
Coefficient of variation (CV)	0.34160721
Kurtosis	-1.1789944
Mean	43.6255
Median Absolute Deviation (MAD)	13
Skewness	-0.0049164596
Sum	349004
Variance	222.09301
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
64	187	2.3%
62	182	2.3%
43	178	2.2%
66	178	2.2%
34	177	2.2%
49	173	2.2%
45	173	2.2%
52	172	2.1%
40	170	2.1%
42	167	2.1%
Other values (42)	6243	78.0%

Value	Count	Frequency (%)
18	148	1.8%
19	150	1.9%
20	151	1.9%
21	160	2.0%
22	139	1.7%
23	154	1.9%
24	129	1.6%
25	162	2.0%
26	143	1.8%
27	136	1.7%

Value	Count	Frequency (%)
69	147	1.8%
68	155	1.9%
67	137	1.7%
66	178	2.2%
65	137	1.7%
64	187	2.3%
63	140	1.8%
62	182	2.3%
61	150	1.9%
60	139	1.7%

Gender
Categorical

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	62.6 KiB

Female	4839
Male	3161

Length

Max length	6
Median length	6
Mean length	5.20975
Min length	4

Characters and Unicode

Total characters	41678
Distinct characters	6
Distinct categories	2 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Female
2nd row	Male
3rd row	Female
4th row	Female
5th row	Female

Common Values

Value	Count	Frequency (%)
Female	4839	60.5%
Male	3161	39.5%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
female	4839	60.5%
male	3161	39.5%

Most occurring characters

Value	Count	Frequency (%)
e	12839	30.8%
a	8000	19.2%
l	8000	19.2%
F	4839	11.6%
m	4839	11.6%
M	3161	7.6%

Most occurring categories

Value	Count	Frequency (%)
Lowercase Letter	33678	80.8%
Uppercase Letter	8000	19.2%

Most frequent character per category

Lowercase Letter

Value	Count	Frequency (%)
e	12839	38.1%
a	8000	23.8%
l	8000	23.8%
m	4839	14.4%

Uppercase Letter

Value	Count	Frequency (%)
F	4839	60.5%
M	3161	39.5%

Most occurring scripts

Value	Count	Frequency (%)
Latin	41678	100.0%

Most frequent character per script

Latin

Value	Count	Frequency (%)
e	12839	30.8%
a	8000	19.2%
l	8000	19.2%
F	4839	11.6%
m	4839	11.6%
M	3161	7.6%

Most occurring blocks

Value	Count	Frequency (%)
ASCII	41678	100.0%

Most frequent character per block

ASCII

Value	Count	Frequency (%)
e	12839	30.8%
a	8000	19.2%
l	8000	19.2%
F	4839	11.6%
m	4839	11.6%
M	3161	7.6%

Income
Real number (ℝ)

Distinct	7789
Distinct (%)	97.4%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	84664.197

Minimum	20014
Maximum	149986
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	62.6 KiB

Quantile statistics

Minimum	20014
5-th percentile	26306.95
Q1	51744.5
median	84926.5
Q3	116815.75
95-th percentile	143101.05
Maximum	149986
Range	129972
Interquartile range (IQR)	65071.25

Descriptive statistics

Standard deviation	37580.388
Coefficient of variation (CV)	0.4438758
Kurtosis	-1.2089562
Mean	84664.197
Median Absolute Deviation (MAD)	32454
Skewness	-0.011298024
Sum	6.7731357 × 10⁸
Variance	1.4122856 × 10⁹
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
50268	3	< 0.1%
73096	3	< 0.1%
119233	3	< 0.1%
142982	2	< 0.1%
146718	2	< 0.1%
51280	2	< 0.1%
49400	2	< 0.1%
46570	2	< 0.1%
60309	2	< 0.1%
107508	2	< 0.1%
Other values (7779)	7977	99.7%

Value	Count	Frequency (%)
20014	1	< 0.1%
20018	1	< 0.1%
20029	1	< 0.1%
20042	1	< 0.1%
20051	1	< 0.1%
20057	1	< 0.1%
20059	1	< 0.1%
20068	1	< 0.1%
20079	1	< 0.1%
20123	1	< 0.1%

Value	Count	Frequency (%)
149986	1	< 0.1%
149985	1	< 0.1%
149974	1	< 0.1%
149895	1	< 0.1%
149884	1	< 0.1%
149883	1	< 0.1%
149849	1	< 0.1%
149844	1	< 0.1%
149832	1	< 0.1%
149831	1	< 0.1%

CampaignChannel
Categorical

Distinct	5
Distinct (%)	0.1%
Missing	0
Missing (%)	0.0%
Memory size	62.6 KiB

Referral	1719
PPC	1655
Email	1557
SEO	1550
Social Media	1519

Length

Max length	12
Median length	8
Mean length	6.1725
Min length	3

Characters and Unicode

Total characters	49380
Distinct characters	18
Distinct categories	3 ?
Distinct scripts	2 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Social Media
2nd row	Email
3rd row	PPC
4th row	PPC
5th row	PPC

Common Values

Value	Count	Frequency (%)
Referral	1719	21.5%
PPC	1655	20.7%
Email	1557	19.5%
SEO	1550	19.4%
Social Media	1519	19.0%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
referral	1719	18.1%
ppc	1655	17.4%
email	1557	16.4%
seo	1550	16.3%
social	1519	16.0%
media	1519	16.0%

Most occurring characters

Value	Count	Frequency (%)
a	6314	12.8%
e	4957	10.0%
l	4795	9.7%
i	4595	9.3%
r	3438	7.0%
P	3310	6.7%
E	3107	6.3%
S	3069	6.2%
R	1719	3.5%
f	1719	3.5%
Other values (8)	12357	25.0%

Most occurring categories

Value	Count	Frequency (%)
Lowercase Letter	31932	64.7%
Uppercase Letter	15929	32.3%
Space Separator	1519	3.1%

Most frequent character per category

Lowercase Letter

Value	Count	Frequency (%)
a	6314	19.8%
e	4957	15.5%
l	4795	15.0%
i	4595	14.4%
r	3438	10.8%
f	1719	5.4%
m	1557	4.9%
o	1519	4.8%
c	1519	4.8%
d	1519	4.8%

Uppercase Letter

Value	Count	Frequency (%)
P	3310	20.8%
E	3107	19.5%
S	3069	19.3%
R	1719	10.8%
C	1655	10.4%
O	1550	9.7%
M	1519	9.5%

Space Separator

Value	Count	Frequency (%)
	1519	100.0%

Most occurring scripts

Value	Count	Frequency (%)
Latin	47861	96.9%
Common	1519	3.1%

Most frequent character per script

Latin

Value	Count	Frequency (%)
a	6314	13.2%
e	4957	10.4%
l	4795	10.0%
i	4595	9.6%
r	3438	7.2%
P	3310	6.9%
E	3107	6.5%
S	3069	6.4%
R	1719	3.6%
f	1719	3.6%
Other values (7)	10838	22.6%

Common

Value	Count	Frequency (%)
	1519	100.0%

Most occurring blocks

Value	Count	Frequency (%)
ASCII	49380	100.0%

Most frequent character per block

ASCII

Value	Count	Frequency (%)
a	6314	12.8%
e	4957	10.0%
l	4795	9.7%
i	4595	9.3%
r	3438	7.0%
P	3310	6.7%
E	3107	6.3%
S	3069	6.2%
R	1719	3.5%
f	1719	3.5%
Other values (8)	12357	25.0%

CampaignType
Categorical

Distinct	4
Distinct (%)	0.1%
Missing	0
Missing (%)	0.0%
Memory size	62.6 KiB

Conversion	2077
Awareness	1988
Consideration	1988
Retention	1947

Length

Max length	13
Median length	10
Mean length	10.253625
Min length	9

Characters and Unicode

Total characters	82029
Distinct characters	14
Distinct categories	2 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Awareness
2nd row	Retention
3rd row	Awareness
4th row	Conversion
5th row	Conversion

Common Values

Value	Count	Frequency (%)
Conversion	2077	26.0%
Awareness	1988	24.9%
Consideration	1988	24.9%
Retention	1947	24.3%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
conversion	2077	26.0%
awareness	1988	24.9%
consideration	1988	24.9%
retention	1947	24.3%

Most occurring characters

Value	Count	Frequency (%)
n	14012	17.1%
e	11935	14.5%
o	10077	12.3%
s	8041	9.8%
i	8000	9.8%
r	6053	7.4%
t	5882	7.2%
C	4065	5.0%
a	3976	4.8%
v	2077	2.5%
Other values (4)	7911	9.6%

Most occurring categories

Value	Count	Frequency (%)
Lowercase Letter	74029	90.2%
Uppercase Letter	8000	9.8%

Most frequent character per category

Lowercase Letter

Value	Count	Frequency (%)
n	14012	18.9%
e	11935	16.1%
o	10077	13.6%
s	8041	10.9%
i	8000	10.8%
r	6053	8.2%
t	5882	7.9%
a	3976	5.4%
v	2077	2.8%
w	1988	2.7%

Uppercase Letter

Value	Count	Frequency (%)
C	4065	50.8%
A	1988	24.9%
R	1947	24.3%

Most occurring scripts

Value	Count	Frequency (%)
Latin	82029	100.0%

Most frequent character per script

Latin

Value	Count	Frequency (%)
n	14012	17.1%
e	11935	14.5%
o	10077	12.3%
s	8041	9.8%
i	8000	9.8%
r	6053	7.4%
t	5882	7.2%
C	4065	5.0%
a	3976	4.8%
v	2077	2.5%
Other values (4)	7911	9.6%

Most occurring blocks

Value	Count	Frequency (%)
ASCII	82029	100.0%

Most frequent character per block

ASCII

Value	Count	Frequency (%)
n	14012	17.1%
e	11935	14.5%
o	10077	12.3%
s	8041	9.8%
i	8000	9.8%
r	6053	7.4%
t	5882	7.2%
C	4065	5.0%
a	3976	4.8%
v	2077	2.5%
Other values (4)	7911	9.6%

AdSpend
Real number (ℝ)

Unique

Distinct	8000
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	5000.9448

Minimum	100.05481
Maximum	9997.9148
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	62.6 KiB

Quantile statistics

Minimum	100.05481
5-th percentile	613.54475
Q1	2523.2212
median	5013.44
Q3	7407.9894
95-th percentile	9470.4932
Maximum	9997.9148
Range	9897.86
Interquartile range (IQR)	4884.7682

Descriptive statistics

Standard deviation	2838.0382
Coefficient of variation (CV)	0.56750039
Kurtosis	-1.1978015
Mean	5000.9448
Median Absolute Deviation (MAD)	2449.0595
Skewness	0.019224264
Sum	40007559
Variance	8054460.6
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
6497.870068	1	< 0.1%
4045.47167	1	< 0.1%
4690.02965	1	< 0.1%
6908.321602	1	< 0.1%
3573.890951	1	< 0.1%
3680.878565	1	< 0.1%
5774.073688	1	< 0.1%
763.6905159	1	< 0.1%
3979.781943	1	< 0.1%
6697.228227	1	< 0.1%
Other values (7990)	7990	99.9%

Value	Count	Frequency (%)
100.0548131	1	< 0.1%
100.6682267	1	< 0.1%
100.9659387	1	< 0.1%
103.409243	1	< 0.1%
103.9569566	1	< 0.1%
108.0647114	1	< 0.1%
110.1686722	1	< 0.1%
112.3044986	1	< 0.1%
112.3762624	1	< 0.1%
114.5034314	1	< 0.1%

Value	Count	Frequency (%)
9997.914781	1	< 0.1%
9997.347635	1	< 0.1%
9997.002376	1	< 0.1%
9996.986533	1	< 0.1%
9992.481744	1	< 0.1%
9989.800448	1	< 0.1%
9989.443997	1	< 0.1%
9988.281818	1	< 0.1%
9987.926017	1	< 0.1%
9986.858288	1	< 0.1%

ClickThroughRate
Real number (ℝ)

Unique

Distinct	8000
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	0.15482865

Minimum	0.010004854
Maximum	0.29996826
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	62.6 KiB

Quantile statistics

Minimum	0.010004854
5-th percentile	0.024457408
Q1	0.082634965
median	0.15450549
Q3	0.22820696
95-th percentile	0.2857305
Maximum	0.29996826
Range	0.28996341
Interquartile range (IQR)	0.145572

Descriptive statistics

Standard deviation	0.084007204
Coefficient of variation (CV)	0.54258178
Kurtosis	-1.2026601
Mean	0.15482865
Median Absolute Deviation (MAD)	0.072745599
Skewness	0.011066343
Sum	1238.6292
Variance	0.0070572103
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0.04391851074	1	< 0.1%
0.02522762609	1	< 0.1%
0.1703320691	1	< 0.1%
0.2694749701	1	< 0.1%
0.1389667385	1	< 0.1%
0.0884045254	1	< 0.1%
0.2728871951	1	< 0.1%
0.05893755922	1	< 0.1%
0.1090679975	1	< 0.1%
0.06112656693	1	< 0.1%
Other values (7990)	7990	99.9%

Value	Count	Frequency (%)
0.01000485351	1	< 0.1%
0.01005221131	1	< 0.1%
0.01017247983	1	< 0.1%
0.01018817218	1	< 0.1%
0.0102002376	1	< 0.1%
0.0102557008	1	< 0.1%
0.01035941897	1	< 0.1%
0.01037580517	1	< 0.1%
0.01039495751	1	< 0.1%
0.01040392491	1	< 0.1%

Value	Count	Frequency (%)
0.2999682637	1	< 0.1%
0.2997879187	1	< 0.1%
0.2997618364	1	< 0.1%
0.2997418946	1	< 0.1%
0.2997339499	1	< 0.1%
0.2996629508	1	< 0.1%
0.2996396889	1	< 0.1%
0.2996373584	1	< 0.1%
0.2995940185	1	< 0.1%
0.2995574239	1	< 0.1%

ConversionRate
Real number (ℝ)

Unique

Distinct	8000
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	0.10438874

Minimum	0.010017783
Maximum	0.19999471
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	62.6 KiB

Quantile statistics

Minimum	0.010017783
5-th percentile	0.019154243
Q1	0.056409514
median	0.10404646
Q3	0.1520769
95-th percentile	0.18986731
Maximum	0.19999471
Range	0.18997693
Interquartile range (IQR)	0.095667389

Descriptive statistics

Standard deviation	0.054878303
Coefficient of variation (CV)	0.52571096
Kurtosis	-1.2110434
Mean	0.10438874
Median Absolute Deviation (MAD)	0.047838236
Skewness	0.012777379
Sum	835.10988
Variance	0.0030116281
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0.08803141207	1	< 0.1%
0.1480552393	1	< 0.1%
0.1141119463	1	< 0.1%
0.1520735161	1	< 0.1%
0.1122285753	1	< 0.1%
0.1735192641	1	< 0.1%
0.1085024117	1	< 0.1%
0.03327698521	1	< 0.1%
0.1087816704	1	< 0.1%
0.1927050589	1	< 0.1%
Other values (7990)	7990	99.9%

Value	Count	Frequency (%)
0.01001778283	1	< 0.1%
0.01001989505	1	< 0.1%
0.01005909238	1	< 0.1%
0.01009448986	1	< 0.1%
0.01010014616	1	< 0.1%
0.0101002903	1	< 0.1%
0.01010622784	1	< 0.1%
0.01011644982	1	< 0.1%
0.01011826941	1	< 0.1%
0.01013395225	1	< 0.1%

Value	Count	Frequency (%)
0.199994708	1	< 0.1%
0.1999918213	1	< 0.1%
0.1999665125	1	< 0.1%
0.1999377382	1	< 0.1%
0.1998858877	1	< 0.1%
0.1998398506	1	< 0.1%
0.1997963503	1	< 0.1%
0.1997266159	1	< 0.1%
0.1997100001	1	< 0.1%
0.1996981396	1	< 0.1%

WebsiteVisits
Real number (ℝ)

Zeros

Distinct	50
Distinct (%)	0.6%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	24.751625

Minimum	0
Maximum	49
Zeros	149
Zeros (%)	1.9%
Negative	0
Negative (%)	0.0%
Memory size	62.6 KiB

Quantile statistics

Minimum	0
5-th percentile	2
Q1	13
median	25
Q3	37
95-th percentile	47
Maximum	49
Range	49
Interquartile range (IQR)	24

Descriptive statistics

Standard deviation	14.312269
Coefficient of variation (CV)	0.57823552
Kurtosis	-1.1886801
Mean	24.751625
Median Absolute Deviation (MAD)	12
Skewness	-0.01713941
Sum	198013
Variance	204.84104
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
25	188	2.4%
43	188	2.4%
16	183	2.3%
44	181	2.3%
47	180	2.2%
32	176	2.2%
19	175	2.2%
35	173	2.2%
31	173	2.2%
33	171	2.1%
Other values (40)	6212	77.6%

Value	Count	Frequency (%)
0	149	1.9%
1	151	1.9%
2	145	1.8%
3	149	1.9%
4	161	2.0%
5	142	1.8%
6	156	1.9%
7	166	2.1%
8	164	2.1%
9	151	1.9%

Value	Count	Frequency (%)
49	140	1.8%
48	148	1.8%
47	180	2.2%
46	164	2.1%
45	161	2.0%
44	181	2.3%
43	188	2.4%
42	159	2.0%
41	155	1.9%
40	158	2.0%

PagesPerVisit
Real number (ℝ)

Unique

Distinct	8000
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	5.5492992

Minimum	1.0004279
Maximum	9.9990554
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	62.6 KiB

Quantile statistics

Minimum	1.0004279
5-th percentile	1.4823117
Q1	3.3024789
median	5.5342566
Q3	7.8357557
95-th percentile	9.5811594
Maximum	9.9990554
Range	8.9986275
Interquartile range (IQR)	4.5332768

Descriptive statistics

Standard deviation	2.6073581
Coefficient of variation (CV)	0.46985358
Kurtosis	-1.2202266
Mean	5.5492992
Median Absolute Deviation (MAD)	2.2753009
Skewness	-0.012509568
Sum	44394.394
Variance	6.7983162
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
2.399016528	1	< 0.1%
1.417457274	1	< 0.1%
4.793173065	1	< 0.1%
6.719928637	1	< 0.1%
2.641093646	1	< 0.1%
2.591519175	1	< 0.1%
9.534702639	1	< 0.1%
2.475834436	1	< 0.1%
6.874297019	1	< 0.1%
6.620711026	1	< 0.1%
Other values (7990)	7990	99.9%

Value	Count	Frequency (%)
1.000427851	1	< 0.1%
1.001882437	1	< 0.1%
1.002427888	1	< 0.1%
1.00296447	1	< 0.1%
1.004400711	1	< 0.1%
1.006006728	1	< 0.1%
1.009495833	1	< 0.1%
1.010064086	1	< 0.1%
1.013655899	1	< 0.1%
1.014044091	1	< 0.1%

Value	Count	Frequency (%)
9.999055371	1	< 0.1%
9.997133812	1	< 0.1%
9.995795389	1	< 0.1%
9.995262679	1	< 0.1%
9.989911711	1	< 0.1%
9.989524463	1	< 0.1%
9.989170355	1	< 0.1%
9.987093273	1	< 0.1%
9.986701607	1	< 0.1%
9.986205777	1	< 0.1%

TimeOnSite
Real number (ℝ)

Unique

Distinct	8000
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	7.7277182

Minimum	0.50166908
Maximum	14.995311
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	62.6 KiB

Quantile statistics

Minimum	0.50166908
5-th percentile	1.1648409
Q1	4.0683396
median	7.6829564
Q3	11.481468
95-th percentile	14.307055
Maximum	14.995311
Range	14.493642
Interquartile range (IQR)	7.4131285

Descriptive statistics

Standard deviation	4.2282182
Coefficient of variation (CV)	0.54714964
Kurtosis	-1.2085483
Mean	7.7277182
Median Absolute Deviation (MAD)	3.7002448
Skewness	0.01460969
Sum	61821.745
Variance	17.877829
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
7.396802581	1	< 0.1%
1.258320451	1	< 0.1%
14.16562964	1	< 0.1%
9.444860363	1	< 0.1%
9.197505704	1	< 0.1%
14.46674822	1	< 0.1%
11.8887485	1	< 0.1%
6.000367876	1	< 0.1%
3.203529014	1	< 0.1%
7.60677686	1	< 0.1%
Other values (7990)	7990	99.9%

Value	Count	Frequency (%)
0.5016690842	1	< 0.1%
0.5016840269	1	< 0.1%
0.5021161212	1	< 0.1%
0.5068032521	1	< 0.1%
0.5100603022	1	< 0.1%
0.5102689885	1	< 0.1%
0.5117514828	1	< 0.1%
0.5136753714	1	< 0.1%
0.5196408518	1	< 0.1%
0.5226537649	1	< 0.1%

Value	Count	Frequency (%)
14.99531141	1	< 0.1%
14.99502595	1	< 0.1%
14.99455053	1	< 0.1%
14.99279517	1	< 0.1%
14.9923475	1	< 0.1%
14.98835962	1	< 0.1%
14.98430349	1	< 0.1%
14.98371812	1	< 0.1%
14.98320475	1	< 0.1%
14.97930616	1	< 0.1%

SocialShares
Real number (ℝ)

Zeros

Distinct	100
Distinct (%)	1.2%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	49.79975

Minimum	0
Maximum	99
Zeros	96
Zeros (%)	1.2%
Negative	0
Negative (%)	0.0%
Memory size	62.6 KiB

Quantile statistics

Minimum	0
5-th percentile	4
Q1	25
median	50
Q3	75
95-th percentile	95
Maximum	99
Range	99
Interquartile range (IQR)	50

Descriptive statistics

Standard deviation	28.901165
Coefficient of variation (CV)	0.58034758
Kurtosis	-1.2092647
Mean	49.79975
Median Absolute Deviation (MAD)	25
Skewness	-0.011357203
Sum	398398
Variance	835.27731
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
61	100	1.2%
24	97	1.2%
0	96	1.2%
48	95	1.2%
33	95	1.2%
25	94	1.2%
66	93	1.2%
87	93	1.2%
74	93	1.2%
11	92	1.1%
Other values (90)	7052	88.1%

Value	Count	Frequency (%)
0	96	1.2%
1	69	0.9%
2	79	1.0%
3	77	1.0%
4	80	1.0%
5	71	0.9%
6	73	0.9%
7	74	0.9%
8	79	1.0%
9	77	1.0%

Value	Count	Frequency (%)
99	74	0.9%
98	73	0.9%
97	89	1.1%
96	88	1.1%
95	81	1.0%
94	87	1.1%
93	87	1.1%
92	73	0.9%
91	83	1.0%
90	73	0.9%

EmailOpens
Real number (ℝ)

Zeros

Distinct	20
Distinct (%)	0.2%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	9.476875

Minimum	0
Maximum	19
Zeros	403
Zeros (%)	5.0%
Negative	0
Negative (%)	0.0%
Memory size	62.6 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	5
median	9
Q3	14
95-th percentile	18
Maximum	19
Range	19
Interquartile range (IQR)	9

Descriptive statistics

Standard deviation	5.7111113
Coefficient of variation (CV)	0.60263656
Kurtosis	-1.1701646
Mean	9.476875
Median Absolute Deviation (MAD)	5
Skewness	0.007678838
Sum	75815
Variance	32.616792
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=20)

Value	Count	Frequency (%)
9	433	5.4%
8	424	5.3%
7	419	5.2%
10	418	5.2%
11	411	5.1%
13	410	5.1%
4	407	5.1%
5	404	5.1%
18	404	5.1%
0	403	5.0%
Other values (10)	3867	48.3%

Value	Count	Frequency (%)
0	403	5.0%
1	395	4.9%
2	368	4.6%
3	386	4.8%
4	407	5.1%
5	404	5.1%
6	394	4.9%
7	419	5.2%
8	424	5.3%
9	433	5.4%

Value	Count	Frequency (%)
19	389	4.9%
18	404	5.1%
17	385	4.8%
16	369	4.6%
15	391	4.9%
14	402	5.0%
13	410	5.1%
12	388	4.9%
11	411	5.1%
10	418	5.2%

EmailClicks
Real number (ℝ)

Zeros

Distinct	10
Distinct (%)	0.1%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	4.467375

Minimum	0
Maximum	9
Zeros	794
Zeros (%)	9.9%
Negative	0
Negative (%)	0.0%
Memory size	62.6 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	2
median	4
Q3	7
95-th percentile	9
Maximum	9
Range	9
Interquartile range (IQR)	5

Descriptive statistics

Standard deviation	2.8565636
Coefficient of variation (CV)	0.63942776
Kurtosis	-1.2072658
Mean	4.467375
Median Absolute Deviation (MAD)	2
Skewness	0.023365585
Sum	35739
Variance	8.1599556
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=10)

Value	Count	Frequency (%)
4	844	10.5%
3	828	10.3%
2	821	10.3%
7	810	10.1%
9	794	9.9%
0	794	9.9%
1	791	9.9%
6	787	9.8%
5	780	9.8%
8	751	9.4%

Value	Count	Frequency (%)
0	794	9.9%
1	791	9.9%
2	821	10.3%
3	828	10.3%
4	844	10.5%
5	780	9.8%
6	787	9.8%
7	810	10.1%
8	751	9.4%
9	794	9.9%

Value	Count	Frequency (%)
9	794	9.9%
8	751	9.4%
7	810	10.1%
6	787	9.8%
5	780	9.8%
4	844	10.5%
3	828	10.3%
2	821	10.3%
1	791	9.9%
0	794	9.9%

PreviousPurchases
Real number (ℝ)

Zeros

Distinct	10
Distinct (%)	0.1%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	4.4855

Minimum	0
Maximum	9
Zeros	838
Zeros (%)	10.5%
Negative	0
Negative (%)	0.0%
Memory size	62.6 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	2
median	4
Q3	7
95-th percentile	9
Maximum	9
Range	9
Interquartile range (IQR)	5

Descriptive statistics

Standard deviation	2.8880932
Coefficient of variation (CV)	0.64387319
Kurtosis	-1.2271848
Mean	4.4855
Median Absolute Deviation (MAD)	3
Skewness	0.0057118049
Sum	35884
Variance	8.3410824
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=10)

Value	Count	Frequency (%)
0	838	10.5%
3	822	10.3%
9	819	10.2%
6	818	10.2%
4	797	10.0%
8	796	10.0%
1	794	9.9%
5	779	9.7%
2	773	9.7%
7	764	9.6%

Value	Count	Frequency (%)
0	838	10.5%
1	794	9.9%
2	773	9.7%
3	822	10.3%
4	797	10.0%
5	779	9.7%
6	818	10.2%
7	764	9.6%
8	796	10.0%
9	819	10.2%

Value	Count	Frequency (%)
9	819	10.2%
8	796	10.0%
7	764	9.6%
6	818	10.2%
5	779	9.7%
4	797	10.0%
3	822	10.3%
2	773	9.7%
1	794	9.9%
0	838	10.5%

LoyaltyPoints
Real number (ℝ)

Distinct	3983
Distinct (%)	49.8%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	2490.2685

Minimum	0
Maximum	4999
Zeros	4
Zeros (%)	< 0.1%
Negative	0
Negative (%)	0.0%
Memory size	62.6 KiB

Quantile statistics

Minimum	0
5-th percentile	260.95
Q1	1254.75
median	2497
Q3	3702.25
95-th percentile	4747
Maximum	4999
Range	4999
Interquartile range (IQR)	2447.5

Descriptive statistics

Standard deviation	1429.5272
Coefficient of variation (CV)	0.57404539
Kurtosis	-1.1748837
Mean	2490.2685
Median Absolute Deviation (MAD)	1222
Skewness	0.01630347
Sum	19922148
Variance	2043547.9
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
1747	7	0.1%
1392	7	0.1%
1593	6	0.1%
4687	6	0.1%
3814	6	0.1%
577	6	0.1%
687	6	0.1%
2662	6	0.1%
2091	6	0.1%
3055	6	0.1%
Other values (3973)	7938	99.2%

Value	Count	Frequency (%)
0	4	0.1%
1	1	< 0.1%
3	2	< 0.1%
4	3	< 0.1%
5	1	< 0.1%
6	1	< 0.1%
7	1	< 0.1%
8	1	< 0.1%
9	2	< 0.1%
10	2	< 0.1%

Value	Count	Frequency (%)
4999	3	< 0.1%
4998	1	< 0.1%
4997	1	< 0.1%
4994	5	0.1%
4990	2	< 0.1%
4989	1	< 0.1%
4987	4	0.1%
4986	1	< 0.1%
4985	1	< 0.1%
4983	1	< 0.1%

AdvertisingPlatform
Categorical

Constant

Distinct	1
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	62.6 KiB

IsConfid	8000

Length

Max length	8
Median length	8
Mean length	8
Min length	8

Characters and Unicode

Total characters	64000
Distinct characters	8
Distinct categories	2 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	IsConfid
2nd row	IsConfid
3rd row	IsConfid
4th row	IsConfid
5th row	IsConfid

Common Values

Value	Count	Frequency (%)
IsConfid	8000	100.0%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
isconfid	8000	100.0%

Most occurring characters

Value	Count	Frequency (%)
I	8000	12.5%
s	8000	12.5%
C	8000	12.5%
o	8000	12.5%
n	8000	12.5%
f	8000	12.5%
i	8000	12.5%
d	8000	12.5%

Most occurring categories

Value	Count	Frequency (%)
Lowercase Letter	48000	75.0%
Uppercase Letter	16000	25.0%

Most frequent character per category

Lowercase Letter

Value	Count	Frequency (%)
s	8000	16.7%
o	8000	16.7%
n	8000	16.7%
f	8000	16.7%
i	8000	16.7%
d	8000	16.7%

Uppercase Letter

Value	Count	Frequency (%)
I	8000	50.0%
C	8000	50.0%

Most occurring scripts

Value	Count	Frequency (%)
Latin	64000	100.0%

Most frequent character per script

Latin

Value	Count	Frequency (%)
I	8000	12.5%
s	8000	12.5%
C	8000	12.5%
o	8000	12.5%
n	8000	12.5%
f	8000	12.5%
i	8000	12.5%
d	8000	12.5%

Most occurring blocks

Value	Count	Frequency (%)
ASCII	64000	100.0%

Most frequent character per block

ASCII

Value	Count	Frequency (%)
I	8000	12.5%
s	8000	12.5%
C	8000	12.5%
o	8000	12.5%
n	8000	12.5%
f	8000	12.5%
i	8000	12.5%
d	8000	12.5%

AdvertisingTool
Categorical

Constant

Distinct	1
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	62.6 KiB

ToolConfid	8000

Length

Max length	10
Median length	10
Mean length	10
Min length	10

Characters and Unicode

Total characters	80000
Distinct characters	8
Distinct categories	2 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	ToolConfid
2nd row	ToolConfid
3rd row	ToolConfid
4th row	ToolConfid
5th row	ToolConfid

Common Values

Value	Count	Frequency (%)
ToolConfid	8000	100.0%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
toolconfid	8000	100.0%

Most occurring characters

Value	Count	Frequency (%)
o	24000	30.0%
T	8000	10.0%
l	8000	10.0%
C	8000	10.0%
n	8000	10.0%
f	8000	10.0%
i	8000	10.0%
d	8000	10.0%

Most occurring categories

Value	Count	Frequency (%)
Lowercase Letter	64000	80.0%
Uppercase Letter	16000	20.0%

Most frequent character per category

Lowercase Letter

Value	Count	Frequency (%)
o	24000	37.5%
l	8000	12.5%
n	8000	12.5%
f	8000	12.5%
i	8000	12.5%
d	8000	12.5%

Uppercase Letter

Value	Count	Frequency (%)
T	8000	50.0%
C	8000	50.0%

Most occurring scripts

Value	Count	Frequency (%)
Latin	80000	100.0%

Most frequent character per script

Latin

Value	Count	Frequency (%)
o	24000	30.0%
T	8000	10.0%
l	8000	10.0%
C	8000	10.0%
n	8000	10.0%
f	8000	10.0%
i	8000	10.0%
d	8000	10.0%

Most occurring blocks

Value	Count	Frequency (%)
ASCII	80000	100.0%

Most frequent character per block

ASCII

Value	Count	Frequency (%)
o	24000	30.0%
T	8000	10.0%
l	8000	10.0%
C	8000	10.0%
n	8000	10.0%
f	8000	10.0%
i	8000	10.0%
d	8000	10.0%

Conversion
Categorical

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	62.6 KiB

1	7012
0	988

Length

Max length	1
Median length	1
Mean length	1
Min length	1

Characters and Unicode

Total characters	8000
Distinct characters	2
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	1
2nd row	1
3rd row	1
4th row	1
5th row	1

Common Values

Value	Count	Frequency (%)
1	7012	87.6%
0	988	12.3%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
1	7012	87.6%
0	988	12.3%

Most occurring characters

Value	Count	Frequency (%)
1	7012	87.6%
0	988	12.3%

Most occurring categories

Value	Count	Frequency (%)
Decimal Number	8000	100.0%

Most frequent character per category

Decimal Number

Value	Count	Frequency (%)
1	7012	87.6%
0	988	12.3%

Most occurring scripts

Value	Count	Frequency (%)
Common	8000	100.0%

Most frequent character per script

Common

Value	Count	Frequency (%)
1	7012	87.6%
0	988	12.3%

Most occurring blocks

Value	Count	Frequency (%)
ASCII	8000	100.0%

Most frequent character per block

ASCII

Value	Count	Frequency (%)
1	7012	87.6%
0	988	12.3%

	AdSpend	Age	CampaignChannel	CampaignType	ClickThroughRate	Conversion	ConversionRate	CustomerID	EmailClicks	EmailOpens	Gender	Income	LoyaltyPoints	PagesPerVisit	PreviousPurchases	SocialShares	TimeOnSite	WebsiteVisits
AdSpend	1.000	-0.005	0.000	0.010	-0.009	0.139	-0.020	0.016	0.001	0.017	0.000	0.003	0.002	-0.009	0.002	-0.021	-0.005	0.007
Age	-0.005	1.000	0.000	0.000	0.011	0.029	0.020	-0.004	0.009	0.015	0.000	0.009	0.014	-0.009	-0.007	-0.009	-0.013	-0.002
CampaignChannel	0.000	0.000	1.000	0.000	0.017	0.000	0.000	0.016	0.023	0.004	0.000	0.014	0.000	0.013	0.000	0.014	0.000	0.011
CampaignType	0.010	0.000	0.000	1.000	0.000	0.101	0.000	0.000	0.013	0.000	0.012	0.000	0.000	0.005	0.000	0.000	0.000	0.013
ClickThroughRate	-0.009	0.011	0.017	0.000	1.000	0.143	-0.008	0.005	-0.011	-0.006	0.015	0.008	-0.017	0.000	-0.000	-0.013	-0.009	-0.023
Conversion	0.139	0.029	0.000	0.101	0.143	1.000	0.136	0.321	0.147	0.143	0.000	0.000	0.129	0.147	0.173	0.013	0.147	0.123
ConversionRate	-0.020	0.020	0.000	0.000	-0.008	0.136	1.000	0.010	0.007	0.006	0.010	0.018	-0.001	0.019	-0.023	0.009	0.008	-0.012
CustomerID	0.016	-0.004	0.016	0.000	0.005	0.321	0.010	1.000	-0.003	-0.003	0.000	0.002	-0.024	0.000	-0.013	-0.012	-0.014	-0.000
EmailClicks	0.001	0.009	0.023	0.013	-0.011	0.147	0.007	-0.003	1.000	0.001	0.031	0.009	-0.003	-0.000	0.001	0.003	0.002	0.003
EmailOpens	0.017	0.015	0.004	0.000	-0.006	0.143	0.006	-0.003	0.001	1.000	0.022	-0.001	-0.003	0.000	0.001	-0.012	-0.005	0.006
Gender	0.000	0.000	0.000	0.012	0.015	0.000	0.010	0.000	0.031	0.022	1.000	0.041	0.000	0.000	0.000	0.000	0.033	0.000
Income	0.003	0.009	0.014	0.000	0.008	0.000	0.018	0.002	0.009	-0.001	0.041	1.000	-0.007	0.004	-0.012	-0.006	0.019	-0.003
LoyaltyPoints	0.002	0.014	0.000	0.000	-0.017	0.129	-0.001	-0.024	-0.003	-0.003	0.000	-0.007	1.000	-0.013	0.012	-0.005	-0.011	0.003
PagesPerVisit	-0.009	-0.009	0.013	0.005	0.000	0.147	0.019	0.000	-0.000	0.000	0.000	0.004	-0.013	1.000	-0.016	0.008	0.017	-0.012
PreviousPurchases	0.002	-0.007	0.000	0.000	-0.000	0.173	-0.023	-0.013	0.001	0.001	0.000	-0.012	0.012	-0.016	1.000	-0.013	-0.006	0.014
SocialShares	-0.021	-0.009	0.014	0.000	-0.013	0.013	0.009	-0.012	0.003	-0.012	0.000	-0.006	-0.005	0.008	-0.013	1.000	0.002	0.000
TimeOnSite	-0.005	-0.013	0.000	0.000	-0.009	0.147	0.008	-0.014	0.002	-0.005	0.033	0.019	-0.011	0.017	-0.006	0.002	1.000	-0.022
WebsiteVisits	0.007	-0.002	0.011	0.013	-0.023	0.123	-0.012	-0.000	0.003	0.006	0.000	-0.003	0.003	-0.012	0.014	0.000	-0.022	1.000

A simple visualization of nullity by column.

Nullity matrix is a data-dense display which lets you quickly visually pick out patterns in data completion.

	CustomerID	Age	Gender	Income	CampaignChannel	CampaignType	AdSpend	ClickThroughRate	ConversionRate	WebsiteVisits	PagesPerVisit	TimeOnSite	SocialShares	EmailOpens	EmailClicks	PreviousPurchases	LoyaltyPoints	AdvertisingPlatform	AdvertisingTool	Conversion
0	8000	56	Female	136912	Social Media	Awareness	6497.870068	0.043919	0.088031	0	2.399017	7.396803	19	6	9	4	688	IsConfid	ToolConfid	1
1	8001	69	Male	41760	Email	Retention	3898.668606	0.155725	0.182725	42	2.917138	5.352549	5	2	7	2	3459	IsConfid	ToolConfid	1
2	8002	46	Female	88456	PPC	Awareness	1546.429596	0.277490	0.076423	2	8.223619	13.794901	0	11	2	8	2337	IsConfid	ToolConfid	1
3	8003	32	Female	44085	PPC	Conversion	539.525936	0.137611	0.088004	47	4.540939	14.688363	89	2	2	0	2463	IsConfid	ToolConfid	1
4	8004	60	Female	83964	PPC	Conversion	1678.043573	0.252851	0.109940	0	2.046847	13.993370	6	6	6	8	4345	IsConfid	ToolConfid	1
5	8005	25	Female	42925	Social Media	Awareness	9579.388247	0.153795	0.161316	6	2.125850	7.752831	95	5	8	0	3316	IsConfid	ToolConfid	1
6	8006	38	Female	25615	Referral	Awareness	7302.899852	0.040975	0.060977	42	1.753995	10.698672	54	14	3	6	930	IsConfid	ToolConfid	1
7	8007	56	Female	57083	Social Media	Conversion	5324.283667	0.052878	0.188946	48	2.626015	2.987817	96	9	3	0	2983	IsConfid	ToolConfid	1
8	8008	36	Female	140788	Email	Retention	9421.250951	0.023536	0.112585	13	5.472843	14.287421	73	4	8	5	460	IsConfid	ToolConfid	1
9	8009	40	Male	130764	Social Media	Awareness	6229.193333	0.066641	0.169786	22	1.135665	4.613312	14	8	4	8	3789	IsConfid	ToolConfid	1

	CustomerID	Age	Gender	Income	CampaignChannel	CampaignType	AdSpend	ClickThroughRate	ConversionRate	WebsiteVisits	PagesPerVisit	TimeOnSite	SocialShares	EmailOpens	EmailClicks	PreviousPurchases	LoyaltyPoints	AdvertisingPlatform	AdvertisingTool	Conversion
7990	15990	43	Female	84823	Social Media	Consideration	880.905233	0.070984	0.097500	12	5.828011	10.430608	70	2	4	2	2848	IsConfid	ToolConfid	1
7991	15991	62	Female	69289	SEO	Retention	6118.863881	0.240393	0.047079	39	2.210142	6.735464	24	6	5	3	3075	IsConfid	ToolConfid	1
7992	15992	37	Male	138422	Referral	Retention	2024.148848	0.100138	0.068403	17	6.987076	5.307844	14	17	0	5	2733	IsConfid	ToolConfid	0
7993	15993	20	Male	120271	Social Media	Retention	6973.120174	0.148589	0.174582	34	7.545046	6.454223	8	12	1	7	3066	IsConfid	ToolConfid	0
7994	15994	69	Female	124883	Referral	Awareness	7875.372633	0.268637	0.082805	0	6.059441	9.221240	10	1	5	9	2448	IsConfid	ToolConfid	0
7995	15995	21	Male	24849	Email	Awareness	8518.308575	0.243792	0.116773	23	9.693602	14.227794	70	13	6	7	286	IsConfid	ToolConfid	0
7996	15996	43	Female	44718	SEO	Retention	1424.613446	0.236740	0.190061	49	9.499010	3.501106	52	13	1	5	1502	IsConfid	ToolConfid	0
7997	15997	28	Female	125471	Referral	Consideration	4609.534635	0.056526	0.133826	35	2.853241	14.618323	38	16	0	3	738	IsConfid	ToolConfid	1
7998	15998	19	Female	107862	PPC	Consideration	9476.106354	0.023961	0.138386	49	1.002964	3.876623	86	1	5	7	2709	IsConfid	ToolConfid	1
7999	15999	31	Female	93002	Email	Awareness	7743.627070	0.185670	0.057228	15	6.964739	12.763660	2	18	9	9	341	IsConfid	ToolConfid	0

Overview

Variables

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category

Lowercase Letter

Uppercase Letter

Most occurring scripts

Most frequent character per script

Latin

Most occurring blocks

Most frequent character per block

ASCII

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category

Lowercase Letter

Uppercase Letter

Space Separator

Most occurring scripts

Most frequent character per script

Latin

Common

Most occurring blocks

Most frequent character per block

ASCII

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category

Lowercase Letter

Uppercase Letter

Most occurring scripts

Most frequent character per script

Latin

Most occurring blocks

Most frequent character per block

ASCII

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category

Lowercase Letter

Uppercase Letter

Most occurring scripts

Most frequent character per script

Latin

Most occurring blocks

Most frequent character per block

ASCII

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category

Lowercase Letter

Uppercase Letter

Most occurring scripts

Most frequent character per script

Latin

Most occurring blocks

Most frequent character per block

ASCII

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category